Forging an efficient and inclusive economy for 4 billion people

How might we align both the core team and large community of volunteers to strengthen the collective vision of the brand?

At the Base of Pyramid (BOP), about 2.7 billion people worldwide live on less than $2.50 a day. BOP Hub aims to alleviate poverty by forging an efficient ecosystem where entrepreneurship is supported, partners connected and resources shared.

The organisation is a collective of many individuals from different backgrounds coming together with different aspirations.

They might collectively believe in the idea of the organisation, but not necessarily be aligned in its mission, vision and core values.

Abstracting the key activities of BOP Hub in the form of patterns, we created unique motifs to represent the many roles in the organisation.

Each pattern becomes specially alluded to a certain role, hence appearing on their personal collaterals, yet at the same time forming the signature visual motif of BOP Hub. A great metaphor for the whole being greater than the sum of its parts, a running theme for the organisation.